The Society of Cool!
I just thought that I'd give people a "heads up" about what I'd heard on the grapevine about the changes at Baracuta. Many of you may know that the company were bought out by an Italian Company WP Lavori last year.
WP Lavori are a very respected company that specialise in marketing "Heritage" clothing brands.
The result of the purchase will be their first collection of Baracuta jackets in Spring / Summer 2013.
They appear to be splitting the company's products into 2, so the classic G9 & G4 Harringtons will remain pretty much unchanged, but there will also be a more "Design" led range available that they will hope to push as a desirable fashion item.
There's no doubt that the G9 & G4's that will appeal to most on here will remain unchanged as they are the classics that the company was built on, but as it's now going to be re-established as a "luxury" item of clothing, the prices are going to rise and there are only going to be selected number of outlets to purchase them from.
In the long run, it's great to see that Baracuta as a brand is going to be seen by the world as a serious British Heritage company (assuming production remains in the UK), and I've no doubt that the quality of product will be excellent. It will also be interesting to see how the design team treat the brand, but just beware that if you are thinking about a buying a new Harrington, don't leave it too late or it might just cost you more brass next year!
Launch Party Video
You're right Clem, but the Made In England range has always been the jacket to get. It was always a bit naughty of Baracuta to have the "Baracuta England" range knocked up in places like Romania. It remains to be seen what happens. I too hope that they don't go down the same route as Fred Perry Laurel, asking a premium price for a garment knocked up in China.
Yeah I kinda thought prices would go up, I do buy a fair bit of Baracuta so lets wait and see what happens :)
That's what you told me Andy when i asked if you would have some G9 left. I have a few Harrigntons but no Baracuta and it seems i am a bit late to look for them. By the way, which G9 has the best shape? Vintage or slim fit?
And if someone would want to sell a second hand in size 38 or 36, just tell me! Thanks!
Hi Phil, it depends how slim you are. The Vintage fit is the slimmest version and the slim-fit not quite as close to the body, but still quite trim.
The original fit has a bit more in the body for the larger framed guys (like myself!). The Ivy-League followers prefer the original fit.
There are still a few bargains to be had on the Baracuta website, but I think this is the last stock before the new owners take over. How long it will be up for is anybodys guess.
I've still got a few jackets tucked away, but mainly for medium and large sizes.
think i have enough baracuta gear to last me for a while. Sales used to be good on their own website wonder if that will change.has also been poping up in tkmaxx of late shirts selling for as little as £20 .
Just checked out the New Baracuta G9 Harrington's on Stuarts of London's website - £275.00!!
Are these the new ones from WP Lavori or just a couple of old stock jackets that have been massively marked up?
Liked the launch party video Andy
These are the new ones. There appear to be a few differences but in the main the style is pretty much the same. I haven't seen one in the flesh yet, but the zip looks different, the "Made In England" tag more substancial and the label slightly different.
There are still a few of the BMB ones available at £160.00 in Stuarts and there is bound to be some older stock knocking around for a while yet on ebay and in the usual retailers.
I believe that Baracuta are now "selecting" the shops that can sell the Baracuta brand, similar to most desirable brands, so you can expect to see it them in Oi Polloi, Stuarts etc, but maybe not in other shops that may have been selling them up to now. I've got 4 left that I'll probably list in the classifieds soon if anyone is interested, but apart from my own, that's all my G9's gone.
Thanks for that Andy. It reminds me of the Belstaff brand. Back in the day the jackets were mostly worn by bikers to keep dry. Now they've been bought out by the Italians, they've changed the marketing, employed a few "brand ambassadors" and now flog the jackets for anything up to £1k a pop.