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MOD Music used in adverts!
Why is so much mod and 60's music used in TV adverts today? e.g. Ebay, Amazon Kindle, Asda George, that yoghourt one with Martine Mcutcheon, Freeview, KFC (northern Soul) Burger King, British Gas etc
Replies to This Discussion
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Permalink Reply by Paul D,Angelo on -
Probably because its very cool and wears well, most 60,s stuff sounds as fresh as it did then, its upbeat with a groove, optimistic, romantic, very danceable, everything that Modern music is,nt, for a great MOD Advert, check out the MOD LUCOZADE advert from the 80,s on U Tube, its got the lot!
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Permalink Reply by Carlos Perez (Mod Male) on
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The first time we noticed it out here in the U.S. was over 10 years ago, when the Gap started using one of those '60s instrumentals found on the Blow-Up comps. I can't remember the name of the song at the moment, but I want to say 'Elephants' was in the title... very Hawkshaw sounding. This was around the same time that I read about Burger King (or KFC) commercials using northern soul songs in their ads in the U.K.
I think the main reason why those songs are used to much today is that people in advertising are younger and hipper with greater access to the music. In the U.S., it's not just '60s music either... yesterday I saw a commercial using Madness's 'It Must Be Love'.
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Permalink Reply by Austin on -
Cool! I heard Le Beat Bespoke was the biggest and best yet, so maybe Mod is coming back into fashion. There's certainly a lot of interest growing in retro styles and re-cycling.
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Permalink Reply by craig sim on -
My wee bro is a teacher and he says the kids at school are dressing " like that "
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Permalink Reply by Bobby Charlton on
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'Wild Elephants'.
Those Blow Up comilations were pillaged during the late 90s, infact it was only the other week I heard one of those tracks used on the TV.
A lot of creative marketing agencies use 'mod' music because you can tap your toe to it, the majority of it has soul and substance and so what ever it is being advertised feels real as opposed to manufactured. Also, those clever marketing boffins use X style of music to aim specifically at X population of the market. They are fully aware that, say, someone of my age (eh- ehm... mumble, mumble 40 something) have a little cash rattling around in my pockets. I'm X market, they researched that X market like X things sooo.... quick Google search... We'll use X music so X market feel that we - the producers of X product - are communicating directly to them.
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Thank you, Bobby! I didn't have the album in front of me and it had been years since I've heard it. That Blow-UP comp was fairly new at the time, if I remember right. In the U.S., not so much 'mod' per say, but soul music in general is huge in advertising right now.
Like what's been said before, it's young people in advertising who have a better knowledge of the music. Plus, with soul for instance, people in general have really caught on. For years, the only soul you'd hear in commercials would be 1960s Top 10 Motown tracks. Now, you can hear songs like "Beggin'"!
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Wow, good timing... a friend just posted the commercial I was talking about on Facebook. Enjoy!
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Permalink Reply by Mod Goddess on -
I know this is a cover of Labi Siffre/Madness's "It Must Be Love", but here in Australia we used it to advertise Huggies Nappies!
http://www.youtube.com/watch?v=SbDVZDHajy8
Janice "O'll Get It Foive" Nicholls (famous for Thank Your Lucky Stars) advertises Skippy chocolate from Cadbury!
http://www.youtube.com/watch?v=y9SYbZQYNgU
The Dave Clark for Macca's currently airing in Australia! http://www.youtube.com/watch?v=lfv42l358V8 I know he owns the rights to Ready Steady Go!, but this?!
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Permalink Reply by Kai Ahland on -
Visa just did one including the London Olympics and music by Ocean Colour Scene.
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