The Mod Generation

The Society of Cool!

Anyone have any info on this book ? when its released etc ? is the author a mod ? i like the cover, pretty cool....this may have been discussed before so excuse my ignorance...cuse my 

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I pre-ordered from amazon- release should be around christmas.

thanks mate. just did a bit of reserch, and found this write up.

.RICHARD WEIGHT is the author of Patriots: National Identity in Britain 1940-2000and co-authored Modern British History: The Essential A-Z Guide. He studied history at Trinity College, Cambridge, and went on to do a PhD at University College, London. He is currently a Professor at the University of Boston and is a Fellow of the Royal Historical Society. Richard also makes documentaries for radio and television on many aspects of British life.

About this Book


Welcome to the world of the sharp-suited Mods. The Italianistas. The moped-riding, all-night-dancing instigators of what became, from its myriad sources, a Very British Culture.

But Mod was so much more than this. It wasn't just the suits. It wasn't just the consumerism or the hedonism. Mod was the DNA that formed the music, fashion, art and architecture of the latter half of the twentieth century.

Mod became a symbol of post-imperial British culture. It began life as the quintessential working-class movement of affluent Britain -- the conspicuous consumption of clothes, records and drugs were an assertion of individuality and an expression of discontent with the snobbery and prudery of British life. It was a popular cult that transformed into a mainstream phenomenon; a style that became a revolution.

Richard Weight tells the story of Britain's biggest and most influential youth cult, from its origins in the Soho jazz scene of the 1950s through to its explosion amid Beatlemania in the 1960s. Along the way he takes in the many influences that shaped it: from Be-Bop Jazz to RnB and Soul and Jamaican Ska, together with French and Italian fashion, Anglo-American Pop Art and continental Dadaism. And finally, Weight examines Mod's relationship hippie escapism, punk iconoclasm and eventually the politics of the far-right, as the cultural nationalism that Mod had spawned took on a more sinister form. As a result, Mods were condemned by moralists of the left and right alike.

Several decades on from the original Mod generation, today's fashion and music industries still pay tribute to those early days. Mod's journey from moral panic to commercial manipulation, from violent reaction to nostalgic remodeling, testifies to its enduring legacy.

 

Moped riders? That's a little concerning.

Agree with you 100% JB. I never once attended a Mod do where there was right wing overtones. Maybe he is hinting at the post Mod scooter scene or skinhead scene where such things definitely did occur.

If anything Mod crossed all divides politically and over here even relegion never came into it...

After we spent all night dancing, talking clothes, Records and  scooters thats all that mattered

Sounds like i't's going be a bit sexist also. Women can't be Mods, either - "sharp-suited Mods", let alone the cover. There were/are girl Mods as there were/are Skinhead girls and Rocker girls! Sheesh!

There was talk on Modculture about this book being about 400 pages long.

maybe its high time for a 'mod-girl' book Mod Goddess?? i for one would welcome it, as long as its done by a female mod/mods, and from a female mods point of view...i dont mean a pin-up book, lol, but a full in depth look from a mod-girls perspective on the MOD SCENE.......C'MON mod girls, surely on of you will be up to the job ? lol

tho think this sis going a bit far !!! 

http://farm4.static.flickr.com/3653/3552937505_92710d8eb0_o.jpg

(posted as joke)

lol, no idea what it is, dont want to know, looks 'fashion darling' type crap..and nothing do with 'our thing'. 

It would be nice have a book on our way life as female Mods, absolutely! ;-)

Loved the photo, p.d.j! Looks like Siouxsie Sioux from when she was interviewed for Punk Britannia!

I think part of this is that a mod book can only "say" so much... And, it's the view of the writers and/or editors.
If the book has great photos I'd be interested. For instance a to z is okay. It's not some great coffee table book with great photos. It has some good info and some, well, misinformation I think. No big deal, it's a cheap paperback, nice to have on the shelf. I'd like to see a really thorough mod book with great color photo, easy to flip through and contemporary!

I have around 25 books that are mod/mod related, but I've never had any interest in this book.

I believe Paul "Smiler" Anserson's "Mods - The New Religion" may be just what you are waiting for, when it's released next year! (Can hardly wait myself)

Ian B

EDIT - Above should read "Paul "Smiler" Anderson's etc"

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