DECADES OF STYLE and ATTITUDE.
In 1963 at the height of the mod movement a small clothing factory opened in Brighton, and one of Britains most enduring style icons was born.
The Ben Sherman Originals label was set to become a corner stone of mod clothing. The company was founded by Brighton born Arthur Bernard Sugarman when he noticed the growing trend for imported American, Ivy League style, button down shirts made from Oxford cloth. The company started to produce shirts in the same style, but as they where made from higher quality materials and had superior stitching detail they soon became very popular amongst the super fashion conscious mods.
That popularity has spanned the decades, and in my opinion that is because wearing a Ben Sherman is more about loyalty to a way of life, than an unquestioning loyalty to a brand.
As evidence of this, we have a brand here that was born out of a desire to cater for a youth movement that at the time was pushing the boundaries of style, music and art. The company has always managed to retain, and never shied away from, that affinity with British sub-cultures down through the decades.
That ethos has seen the brand gain cult status and has been worn by mods,skinheads,suedeheads,casuals and followers of Britpop. Today, at the start of another new decade, it is being adopted by the switched on kids who are increasingly getting into Northern Soul and early Sixties R,n,b and club soul.
Ben Sherman is a brand that we are extremely happy to sell and promote and I can only see that being the case for many years to come.
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